How This Started

It came to me in the Pepsi Center.

I was watching the Colorado Avalanche get slaughtered, and my mind wandered to Commerce City’s major league sports franchise, the Colorado Rapids. I realized both teams made the same excellent marketing move.

Like the Rockies, these teams embraced the whole state of Colorado. Absolutely brilliant.

Denver is great, there’s no doubt. Ask anyone. But there are tons of great cities.

Colorado is the greatest state ever.

Colorado is the Greatest State Ever!

And then it hit me: It’s only a matter of time before the Denver Broncos spread their wings – pardon the unintended unicorn allusion – and grow to the Colorado Broncos. Surely, I thought, they own www.ColoradoBroncos.com. They must….

They Must?

I pulled out my phone, and couldn’t believe the URL didn’t come back with anything. Could this domain name really just be sitting on the open market, available to any Raider fan for $11.95?? Turns out, the answer was yes.

I acquired ColoradoBroncos.com to protect this important platte of cyber real estate. I couldn’t stomach the idea of ColoradoBroncos.com falling into the hands of some cheating scumbag with New England Patriot loyalties who may or may not be their head coach.

After investing such a hefty sum, I wasn’t quite sure what to do next. In the United States, we’re all about property rights. And by all rights, this domain is mine. Legally. In court. With a team of lawyers.

But that’s not me. That’s not my style at all.

Mulling my options, I stumbled across Emerson’s Law of Compensation. It reinforced in eloquent terms values I’ve always believed and felt in my gut. Emerson’s Law of Compensation struck a chord deep within me. And it certainly helped clarify my thinking about this valuable chunk of internet real estate I had picked up for a bag of pucks. This thing is way bigger than me.

So here you have it: a campaign to encourage the NFL Broncos to drop the smaller aspect of their location and embrace the Colorado brand.

Who knows how this will end.

I am well aware that messing around with a successful brand name is stupid 99.99% of the time. (And, really, really, stupid at least 90% of the time.) That’s why this has to be done right. We can’t just march into John Elway’s office, tell him to take the franchise he’s dedicated his life to, and turnaround and ditch the name of the city that’s hosted four Super Bowl parades for him.

Let me close with words of reassurance to Broncos Country – Don’t worry, I can’t think of any other city in the world where I’d love to see a Super Bowl parade than Denver, Colorado!


Let me close with words of reassurance to Broncos Country – Don’t worry, I can’t think of any other city in the world where I’d love to see a Super Bowl parade than Denver, Colorado!

4 Replies to "How This Started"

  • comment-avatar
    wlawrence
    August 17, 2017 (8:59 PM)
    Reply

    I like this site!

    • comment-avatar
      JTR
      August 29, 2017 (9:40 PM)
      Reply

      Unicorns don’t have wings…

  • comment-avatar
    Jeff Jones
    August 30, 2017 (6:17 AM)
    Reply

    PS, For being such a huge Broncos fan, you should know we have only hosted three super bowl parades, not 4 like you claim. But who cares about the facts right?

  • comment-avatar
    Youre A. Moron
    August 31, 2017 (10:52 AM)
    Reply

    No. Just no. GTFO. You’re not even a Colorado native. Just GTFO with this.


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