The Five Pillars of Colorado

These “Five Pillars of Colorado” come from the Colorado Department of Revenue:

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Economic Opportunity

Independent Spirit

Vitality

Kinship

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Colorado’s most famous qualities lie in nature. We have epic mountains, wooded trails, rushing rivers and 300 days of sunshine a year. These qualities attract visitors from around the world and are why many of us stay. Our nature inspires us and infuses us with energy to live a healthy, active lifestyle.

Economic Opportunity

In the early days, it was gold, silver, and then oil that drove our ecomony. Now, Colorado is home to innovative companies and cutting-edge technology. We are national leaders in industries from aerospace to natural foods and quick-casual restaurants to renewable energy. Entrepreneurism is thriving. Here, the pay is competitive and the life/work balance cherished.

Independent Spirit

The people of Colorado think for themselves. We are open to new ideas and different ways of thinking. We are constantly looking for new ways to do things and think with a pioneering mindset. We chart our own course to a better life.

Vitality

In Colorado, vitality persists at work and at play. Coloradans live with enthusiasm and happiness. They are constantly in pursuit of the next challenge or adventure. We are the leanest people in the nation and some of the strongest and most productive.

Kinship

Coloradans are proud to call this state home. We feel a close tie with one another, but are welcoming to outsiders. We’re happy to share knowledge of secret powder stashes and honey holes teaming with trout. Mentors help the next generation succeed and we band together to help our neighbors through difficult times.

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