How this started…

It came to me in the Pepsi Center.

Enjoying a Colorado Avalanche game, my mind wandered to Commerce City’s major league sports franchise, the Colorado Rapids. I realized both teams made the same excellent marketing move.

Like the Rockies, these teams embraced the whole state of Colorado. Absolutely brilliant.

Denver is great, there’s no doubt. Ask anyone. But there are tons of great cities.

Colorado is the greatest state ever.

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Video Highlights


  • This is a great idea to get the entire state of Colorado more active in Bronco’s football - Rick Hooley    
  • I love the idea of the Bronco’s representing all of Colorado. - Greg Hanlin    